There’s too much money in Nairobi.
That’s one way to explain why some venture capitalists are setting their sights elsewhere.
Largely off the back of Mpesa, the hugely successful mobile money-transfer system, the Kenyan capital has gained a reputation for technological innovation—and with it an influx
of no-strings (or few-strings) development funding that has crowded out
some of the private investment searching for tech startups to finance.
Now
investors are looking to the other side of the African continent for
results. Nigeria, with nearly 200 million people, a growing economy, and
no shortage of local problems, stands out as an option. It’s slowly
building up a tech sector of its own. The funding circuit is still
small: probably no more than 10 companies investing money, says Kresten
Buch, founder of the Nairobi tech accelerator 88mph (which has since
expanded to South Africa).
Buch recently started working with Chika Nwobi of seed investment firm Level 5 Labs in Lagos, to become the latest investor to enter Nigeria. The pair have teamed up to start 440ng,
a tech accelerator that puts between $20,000 and $100,000 into startups
and provides a workspace and mentorship. It graduated its first cohort
of nine startups this week. (Underscoring the newness of the local tech
scene, only two of the nine have founders with prior startup
experience.)
The
biggest difference between Nigeria and other major African economies is
its sheer size. With roughly four times as many people as Kenya or
South Africa, Nigeria is big enough to reward products and
services that are domestic in nature. “When I was investing in Kenya and
in South Africa, it was very hard to find businesses in those markets
where the opportunity is big enough for them to stay in that market.
Nigeria has parallels to the US market, where you can say, ‘Let’s just
take the US, even if we stay there, we will become a very big company,'”
says Buch.
The
first set of companies that are growing up in Nigeria, says Nwobi, are
based on proven models from the West: things like travel, e-commerce,
jobs, and deals. “But now I think, what I’m seeing with 440ng, is more
people trying to solve more local problems.”
One example of that is Obiwezy,
a venue for selling used smartphones. Nigeria is primarily a pre-paid
market, where customers pay the full cost of a handset up front. That
puts most high-end devices out of reach for all but the very rich.
But the aspiration to own a high-end Apple or Samsung handset remains,
as it does elsewhere in the world. Obiwezy’s founders figure that a
secondhand market—with warranties—is one way to sate that demand. They
have tied up with MTN, a large telco, to offer the service.
Nigeria
still has a big hole where investors willing to put in between $100,000
and $1 million should be, says Buch. For now, those investors are
ensconced in Nairobi. But Buch suggests that will change as Nigeria’s
companies grow larger, signaling opportunity to deeper-pocketed
investors looking for returns. “We want to create successful companies. I don’t
want to think, ‘Is this helping some poor farmer in a rural area?’ I
want to create a big, successful company that will create the next wave
of entrepreneurs,” Buch says. “Making a profit is a signal that we’re
creating value.”Nigeria, not Kenya, is about to become Africa’s next big technology hub |
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