Dangote Noodles and Pasta, subsidiary of Dangote Flour Mills, has introduced the new and improved pasta and noodles brands in new exciting packs.
The company said it is committed to providing quality products and building reputable brands that drive consumer preference.
Speaking at the 2014 Customer Forum and unveiling of Dangote Pasta and Dangote Noodles last Monday, Managing Director, Dangote Plc, Vasu Moodley, said, “in our never ending bid to achieve absolute consumer satisfaction, we have improved the formulation of Dangote spaghetti now offering non-sticky strands, giving a great cooking experience that out-performs any brand in its category. Dangote Pasta now comes in a new exciting packaging for both the Spaghetti and Macaroni brands.”
He added that Dangote Pasta comes in three variants – Spaghetti Standard, Spaghetti Slim and Macaroni Elbow.
Moodley, who stated that Dangote Noodles offers great tasting noodles at a surprisingly great value, made with the finest quality ingredients and guarantees great tasting meals every time, explained that the programme was in three phases comprising customers’ forum, launch of the Dangote Pasta and Dangote Noodles and acknowledging the customers.
He said, “Nigerian consumers deserve the best possible quality at the best value. Nigerians deserve to eat the best, healthy and quality foods and only the best can be given to them.”
Also at the event, which was held at Sheraton Hotels and Towers, Ikeja, Lagos, loyal customers, who came from various states in the country, were rewarded with trucks and other sales items to ease distribution of the products to their customers in the cities and at the grassroots level.
The company’s Marketing Executive, Tokunbo Dosunmu, who noted that the event was to present a new proposition to customers, added that it was also to restate seriousness about making impact on the Dangote Pasta and Noodles.
According to Dosunmu, the products are not new to Nigerian markets and consumers but they have been greatly improved on in terms of quality and packaging.
She added that Dangote Company decided to reward to its pasta customers based on how consistent they have been in their sale of the products and the number of years they have done business with the company.
Dosunmu, who said the trucks were based on the investments the customers have put in, their performances, distribution and how they have been able to penetrate their consumers, added that the reward was not restricted to a particular state or geopolitical zone but nationwide.

Dangote unveils new packaging for pasta, noodles brands