Apart from the characteristic prefatory note, the writer intends to dwell on the spiraling accomplishments of the national carrier in the past one year and a prognosis ultimately. This approach is informed essentially by its performance quintessence over the years, especially in the last 11 months.
The triumphal entry of Globacom into the Nigerian telecom space on August 29, 2003, was heralded with an overflow of nationalistic emotions because that was the preface to indigenization in that sector in country’s evolutionary profile. At the outset, not many people believed in the growth and sustainability of the initiative.
Ever since its advent, it has carried on like a Trojan in bullish fervor as if it was the first network to arrive in Nigeria! The passion with which Nigerians are intensely attached to the Glo brand is so stupendously emotive that one would think it is a government– owned network on a takeover bid of existing competition.
The exploratory step by multi-billionaire and entrepreneurial colossus Dr. Mike Adenuga Jr. (GCON) has shown that with a passion for our conviction there are no challenges that can be insurmountable. At the outset it looked as if Glo would just be another Nigerian pipe–dream! Not even teething bottlenecks could dissuade the trailblazer, who has a harvest of “firsts” in this sphere.
In pursuit of its vision of becoming the largest and most successful telecom network in Africa, the national carrier has taken its unprecedented service to parts of West Africa. Globacom’s spread will continue until it takes over the region and the continent, The commitment has a lot of panache because of the promoter’s avowals on warehousing this unique channel of communication.
It is a given pathos that Glo will continue to export its trail-blazing quality service that has characterized its Nigerian operations via state-of-the-art technology, world–class communicative platforms, superb network infrastructure, superior technical competency and the deep pocket of the ownership.
From all indications, the year 2008, when it clocked five years, was a trail-blazing one for Nigeria’s national carrier, Globacom, which, in its tradition, introduced sectoral novelties.
In 2008, Glo pioneered the 3G office tool which has revolutionized the corporate would with borderless facilitations of job execution. The wireless nature of this instrumentality and its compactness make it a compulsory accessory for all upwardly mobile persons. It is indeed an indispensable companion for external office environments.
It is on record that Glo remains the first home-grown telecommunications institution in Nigeria to inaugurate a network in the Republic of Benin. Globacom in 2008 became the first network in Nigeria to set up a home zone advantage even though it was operationally restricted to commercial users. On the heels of this novelty, it also launched a time zone advantage thereby effectively reducing call tariff by up to 95 per cent.
The telecoms giant last year intensified its facility expansion efforts in order to sustain its customer-centric focus. The continuous re-engineering takes into consideration the multifarious service desires of its increasing clientele.
With the explosion in offerings, the company’s customer care unit is regularly being staffed with more and more competent human capital and infrastructural deployment for complaints resolution and other needs.
The ultimate goal of the national telecommunication operator is to take service excellence to the door-steps of customers with more than 100 Gloworld outlets already functional and new ones on the drawing board. In the weeks ahead, the company will unveil a bouquet of unprecedented products and services that will see patrons of the network becoming more satisfied amid demonstration of undivided loyalty to this robust brand.
Last year’s rededication to service was indeed nurtured by the passion displayed to Glo network by about 30 million subscribers whose patronage has led to revolutionary initiatives by the organization that keeps setting sectoral heights in this part of the world.
Already there are so many value–added services which Globacom’s customers are enjoying: per second billing (PSB) 3G+, Blackberry Solutions, massive coverage within and outside Nigerian shores, Pre-Paid Roaming, M–Banking, Multi-Media Messaging Service (MMS), Voice Short Messaging Service and caller tunes which keep endearing the network to an increasing number of patrons. It is pertinent to point out here that for every subscriber of Globacom there is something to savour. This is an exclusive component of this network.
A pan–African telecommunications firm with tentacles rapidly spreading transitionally, Globacom has in the past decade become the fastest-growing GSM outfit on the continent. This developmental stride can only be attributed to an expansive clientele base whose satisfaction with the network essentially translates to a swell in patronage. In other words, it is a function of the optimality of service threshold.
There is no doubt that Globacom is largely accepted by a majority of Nigerians who, understandably, see it as their own institution, hence their identification with the plum brand. From current developments, it is easy to predict that in the years ahead, Glo will become the biggest and best telecom network in this part of the world. As they say, determination can take you to the top, but only service excellence will keep you there. This is the platform on which Globacom rests its multifarious efforts.
In appreciation of the undiluted loyalty from its customers, Globacom, from its activities, seems to have made a resolution on the continual improvement of its services and quality of operations within and outside Nigerian shores.
Recently, the Nigerian Communications Commission (NCC) issued a clean bill of health to Globacom for surpassing the quality of service threshold. And for not meeting operational standards set by NCC, other GSM networks were sanctioned. Coming from the regulator, this is a veritable endorsement and a testimony to the sterling character of Glo as the giant of Nigeria’s telecom industry.
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